A Spanish word for smoke, humo (oo-moh) is the unmistakable result of cannabis when ignited. Hailing from Salinas, California, we’re on a mission to eliminate the stigma surrounding cannabis in the Latino community by celebrating our rich cultural history with the plant and normalizing its daily use.
A craft approach means we don’t cut corners when it comes to sustainably growingpremium, pesticide-freeflower. Available in a variety of strains, our hierba is for anyonelooking to inhale, exhale and get inspired.
The term la raza — meaning “the people” — has roots in post-revolution Mexico and in the U.S. Chicano Movement of the 1970s which helped elect some of the nation’s first Latinos to public office.
Available in a variety of strains, our hierba is for anyone looking to inhale, exhale and get inspired.
We’re powered by Posibl Project. Their proprietary greenhouse technologyfeatures the best-in-class climate control that requires less water per pound offlowerand is more efficient than indoor grows. Indoor quality, grown 3X more efficiently.